Translation is an important part of localising a web-shop in a new market. At the same time it is also important to be able to see what copy needs to be translated and what copy needs to be localised or rewritten to fit into the processes and culture in the new country. This part is therefore done by our online shop managers; they have both the language skills and the e-commerce knowledge needed for the task. This is how we do it at MakesYouLocal:
Translation of product copy is often a time-consuming task and in particular for online shops with a high turnover of products it is both a challenge and a considerable investment. We have a lot of experience not just in the practical translation process, but also in the strategic choices an online shop needs to make:
The translation can be done in the back-end of your web-shop, but often it is more effective – and therefore less expensive – if the copy is exported to our translation software.
Although there has been a harmonisation of the e-commerce legislation in EU, an online shop still need to have a local set of terms and conditions in order to comply with local legislation.
The requirements are almost the same, but the EU directive is interpreted and implemented differently in each country and therefore it is not an option to do a translation. If the terms and conditions are unclear or not aligned with legislation, this often extends the return rights of customers and limits the online shop’s option to reduce the refund if the product has been used or the packing material is damaged or missing.
We deliver a complete legal package assuring that terms and conditions meet local legislation and at the same time follow your processes and terms.
An important part of success in a new country is to create an environment where the customers feel safe. Payment methods and trust marks plays an important role in creating this environment.
MakesYouLocal help you choose the payment methods and trustmarks that are needed in your industry and for your online shop. We can also set up the agreement with the payment provider and take care of the application process. We probably have a good contact at the supplier already and we have been down the road before.
Our site check focuses on the localisation of your online shop. Has everything been optimised to the local market and can the conversion rate in the new market match the conversion rate in your home market? This service is the place to start if you have launched in a new country but not met your initial expectations.
When we have performed the site check you will receive a detailed report with our prioritised recommendations and the reasons behind them. In the report we look at the following main areas:
We will also give a total rating of the online shop as well as provide you with a prioritised list of the recommendations we expect to have a positive impact on the conversion rate.
A local address and phone number will without doubt increase your conversion rate. You are only a (local) call away and displaying a local address also tells the customers that return handling will be simple. We offer a local address where we can receive and handle mail and return packages. We can also offer local phone numbers that transfer the call to your customer service or our customer service, if we handle this task for you.
The challenge of dealing with import taxes and VAT settlement in countries outside the EU can seem like a complicated task, but with the right guidance it is possible to do. Many Nordic web-shops within the EU have the Norwegian market high on their list, and there is a good reason for that. The competition in Norway is less intense and Norwegian customers have the highest average basket size of all Nordic countries.
MakesYouLocal has developed a manual that helps you in the following ways. It:
When buying this manual you will also get access to phone support from our e-commerce specialists for practical implementation.