To launch a web-shop in a new market is a big decision.
If you choose a country where the competition is overwhelming or where the potential is too low, many hours and a lot of money can be lost. Therefore it is important to verify that your expectations are in line with the market conditions before the final decision is taken.
At the same time it is important to have an overview of the tasks and investments ahead. Which internal resources must be available for the project? What is your best estimate on cost for localisation, IT and the ongoing maintenance and customer support? You need to know the answers to these questions to build a profitable business case. MakesYouLocal can assist in this process.